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Trican Well Service Ltd.

Trican is a major provider of pressure pumping and other oilfield services within the energy marketplace. A technical and operational leader, Trican’s experience is among the most extensive in the industry.With a highly trained and competent workforce and a recognized commitment to ongoing research and development, Trican is a technical leader in each of the service lines in which we operate. Our services include:

  • Cementing
  • Fracturing
  • Acidizing & Production Enhancement
  • Coiled Tubing
  • Geological Solutions
  • Reservoir Solutions
  • Well Intervention Tools
  • Pipeline Services
  • Industrial Services
  • Remote Well Monitoring

 


Trican Visual Identity Guidelines

Our brand helps tell the story of who we are and what we do. The visual identity guidelines below set the standard for using assets like our logo, typeface and colour palette, to maintain the integrity of our brand and communicate our story in the best way possible. 

LOGO

The primary logo is composed of two parts: the “bullet” and, within it, the Trican company name with a maple leaf in the letter A. The bullet and the typeface must always appear together. 

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SIZE SPECIFICATIONS

The maximum size of the logo is determined by its application, provided the guidelines for the required buffer zone are adhered to. The minimum size is 20 mm (1.0 in., 6 px), measured from the far left tip of the bullet to the far right tip of the bullet for print. The minimum size for screen/web is 40 mm (1.573 in. , 472 px).

For situations where the shape of the identity does not suit the items it is being implemented on, please contact the Marketing and Communication Department.

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BUFFER ZONE SPECIFICATIONS

As shown below, the box around the logo defines the area of clear space that MUST NOT be overlapped. This applies to all versions of the logo in both negative and positive. The area above, below and on either side of the logo – ‘the bullet’ – should always be equal to, or greater than, the exact height of the bullet. These relative proportions should always remain as shown. The proportions have been designed based on the bullet to provide clarity about buffer zones in any situation, regardless of the size of the logo. When it is being reduced and enlarged, the buffer zone expands and contracts in proportion to the logo. The bullet and the letterform are to be treated as one object.

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PRIMARY LOGOS

These logos are to be used as a first option. They constitute of mocha filled, white, and transparent versions of the logo.

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The transparent logo can only be used against a mocha background, or white background. Any other background colour it is prohibited to use the transparent logo.

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SECONDARY LOGOS

These logos are to be used only when the primary options will not work, and can be used with one colour applications or on difficult backgrounds.

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ONE USE ONLY

The Trican logo with the reversed bullet is to be used on the driver’s side of a vehicle ONLY, and only on the outside of the vehicle.

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IMPROPER USE OF LOGO

To preserve and protect the integrity of our brand, it is the responsibility of all departments and programs to ensure the logo is presented in an acceptable manner, as outlined in this manual.

Don't:

  • Place text directly beneath or around the logo
  • Break the logo apart - elements cannot be used individually
  • Cut off any part of the logo
  • Add a drop shadow to the logo
  • Convert the logo to outlines
  • Bevel or emboss the logo
  • Convert the logo to greyscale – use the black and white version instead
  • Use the logo in a colour other than those approved
  • Add an extra outline or stroke to the logo
  • Use a low resolution logo for print
  • Right justify the logo
  • Attach anything to the logo
  • Stretch or alter the logo proportions
  • Alter the orientation of the logo
  • Print on top of the logo
  • Change the logo in any way
  • Place a logo on the wrong background colour

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Questions?

Questions regarding approved use of the Trican logo should be addressed directly to the Marketing Department.

PRIMARY COLOUR PALETTE

This palette includes specifications for PMS colours on coated stock (C) and uncoated stock (U), when reproduced using 4-colour process (CMYK), when creating PowerPoint presentations (RGB) and websites (hexadecimal code).

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SECONDARY COLOUR PALETTE

The secondary colour palette presents an additional set of colours to be used to augment elements of the Trican branded designs.

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PRIMARY TYPEFACE

Primary font families are used for all external publications, advertising and presentations.

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SECONDARY TYPEFACE

Secondary font families are used for internal documents, forms, reports, web pages, emails and other documents where the primary font families are unavailable.

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